Games and Social Media Marketing May Help Prevent HIV in At-Risk Gay Men


Picture: Jonathan Kitchen/Getty Images

Even after the top on the United states

AIDS

situation,

HIV

is still a problem among homosexual males, that happen to be clinically determined to have the disease at a consistent level „more than 40 instances that of females and most 44 occasions compared to additional guys,“ as a
current report
during the

Log of Medical Internet Analysis

explains. The report, a survey of varied tech-driven how to lessen the rate of

HIV

within at-risk population, things toward the next generation of (hopefully) effective


interventions.

There are several interesting choices in the pipeline, due to the fact learn’s
news release explains
:


One entertaining internet site, Sexpulse, created by health care professionals and computer researchers to target males which find sexual lovers on the internet, effectively paid down risky sexual behaviors. Another website, Keep It Up! (

KIU

), made use of games in lowering rates of exposed rectal intercourse. A 3rd initiative, a downloadable video game, assisted mitigate shame noticed by some teenagers that sex with men, though the reduction in high-risk intimate behavior was not mathematically


significant.

The process we have found much less about

exactly what

message to deliver, considering the fact that the fundamentals of exactly how

HIV

and

AIDS

work were pretty well-publicized at this point, than simple tips to deliver it, since just discussing that a behavior is risky is commonly maybe not sufficient adjust


it.

It is critical to point out that doesn’t only apply to homosexual guys; folks do all sorts of harmful habits, from drug abuse to overeating to cigarette smoking to using sedentary lifestyles, despite being told they are hazardous. This is why the question of the way to get people to make more healthy choices is actually an enormous part of issue for public-health scientists — making a successful behavior input may be an extremely complicated thing to do. (We’ll be uploading a lengthier, more detailed post on this subject matter


soon.)

Several of the most of use strategies logically target internet sites â€” peer stress has a tendency to impact united states with techniques other appeals often you should never. This is borne call at the


analysis:


On social support systems for example fb and Twitter, preferred individuals can spread

HIV

-prevention emails on their friends and fans. The posting of info about

HIV

evaluating join the dating app via this source on a myspace and facebook did actually increase demands for

HIV

screening systems, one research discovered. Another study unearthed that utilizing viewpoint leaders to share

HIV

-prevention info via social support systems may increase assessment rates and bolster condom usage during anal intercourse with lovers discovered


using the internet.


Its an extremely peculiar quirk of real thinking that packaging the same old info in a slightly various means may cause better effects. Thank goodness, specialists are beginning to take advantage of


this.